Past Exhibitions

Rafaël Rozendaal: GENEROSITY

Feb 10th, 2018 - May 20th


Rafaël Rozendaal is a visual artist who uses the internet as his canvas. Widely known for his application of modern technology, to date he has created 110* programmed animations that can be fun, colorful, beautiful, and even contemplative at times. He puts these animations on his websites, which attract more than 50 million visits every year. At a time when the internet connects the entire world, his artwork is available to access at any time. GENEROSITY, the title of this exhibition, is a play on words that expresses the essence of Rozendaal’s work, which is made freely available to everyone everywhere.

In recent years, Rozendaal has made departures from internet art to create two-dimensional works such as textiles and lenticulars as well as semi-three-dimensional works that play with shadow. He has also taken his website art out of the computer screen and into the exhibition space. Even more interesting is his creation of English haiku. These examples all show Roosendaal expressing his ideas in various times, places and forms.

The Towada Art Center provides another dimension to his creative vision through this art exhibition. GENEROSITY is Rozendaal’s first solo exhibition at a public art institution and represents the rich variety of Rozendaal’s work through large-scale animations, tapestries, English haiku, and interactive programs.

*As of November 2017

Exhibition Preview


Photography by Christina Latina

Rafaël Rozendaal

Born in 1980, Rafaël Rozendaal is a Dutch-Brazilian artist currently living and working in New York City. Rozendaal is a visual artist who uses the internet as his canvas. His websites attract 50 million visits per year. He also creates installations, tapestries, lenticulars, haiku, lectures, and a podcast. His extensive list of international exhibitions and museum shows includes the Venice Biennale, Centre Pompidou in Paris, and the Stedelijk Museum in Amsterdam. He gained considerable notoriety for Much Better Than This, a site-specific video installation shown on the electronic billboards of New York’s Times Square in February 2015.

Deeply involved with Japan, he was an AIT Residency Program participant in 2009, has held solo exhibitions at Takuro Someya Contemporary Art (2010, 2016, 2017) and an interactive art installation in collaboration with Calvin Klein (2012). He also contributed to Being in the Wired World (Kawasaki City Museum, 2013) and KENPOKU ART (2016). A 2013 exhibition sparked his ongoing interest in haiku.

Message from the Artist

Dear Reader,

I am very excited to show my work at the beautiful Towada Art Center.
The architecture of the building seems like a perfect fit for my work. I work with systems: different groups of work based on different rules. I explore my creativity in limitations, like websites, haiku, interaction, textile. All these are rule based environments. The architecture of Towada Art Center seems to express this idea in the way visitors flow from room to room through bright corridors. The building feels like different parts of a brain, different thoughts, connected but also worlds on their own.

Rafaël Rozendaal



Rafaël Rozendaal: GENEROSITY


Feb 10th, 2018 - May 20th


Towada Art Center


9:00-17:00 (admission until 30 minutes before closing)


Mondays (except for National Holidays on Monday, in which case the Center is open on the holiday and closed the following Tuesday instead. Open Tuesday, May 1.)


Exhibition + Permanent Collection: 1,000 yen
Exhibition only: 600 yen
100 yen/ticket discount for groups of 20 or more
High school students and younger: Free

Organized by

Towada Art Center

Financial Support from

Mondriaan Fund, The Embassy of the Kingdom of the Netherlands in Tokyo

In Cooperation with

Takuro Someya Contemporary Art
Nakagawa Chemical Co., Ltd
The Yebisu International Festival for Art & Alternative Visions

Special Support From

The Chain Museum

Endorsed by

The To-o Nippo Press, The Daily-Tohoku Shimbun Inc., Aomori Broadcasting Cooperation, Aomori Television Broadcasting Co., Ltd., Asahi Broadcasting Aomori Co., Ltd., & Towada City Board of Education


Kodama Kanazawa


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Financial Support from

Mondriaan Fund
The Mondriaan Fund is the public fund for visual art and cultural heritage. All grant opportunities and activities are clustered in seven platforms, ranging from talent development to international presentations.