Past Events
Fri, Jan 11, 2019 20:00 - Thu, Jan 31 23:55
Exotic Vehicles from Afar Come to Towada
At the Towada Art Center, preparations are currently underway for Lost Terminal, the latest project by Jun Kitazawa, one of the artists featured in our Spring 2019 exhibition, scheduled to run April 13 through September 1, 2019.
Lost Terminal finds Kitazawa bringing the knowledge gleaned from his many travels across Asia to his research on the city of Towada. In this project, Kitazawa will commission local artisans in Indonesia to create custom versions of the rickshaw bicycles often found on the streets there. These creations will then be brought to Towada and actually driven across the city for museum visitors and local people ride and enjoy. This is Kitazawa’s way of transcending space and time to rewrite the fading and forgotten ways of life of these two disparate lands—Indonesia with its ever-changing streetscapes and Towada with it’s history of horse breeding, as well as the rickshaw as a symbol that harkens back to an earlier time in Japan’s history.
‘Ads’ Drawn onto Cycle Rickshaws by Indonesian Artisans Will Complete the Artwork
For this project, we are looking for individuals, groups, and organizations to participate indirectly as “advertisers” in collaboration with local artisans and Kitazawa, who is currently based in Indonesia. The plan to engage advertisers comes from the fact that the advertisements on the sides these cycle rickshaws, known as becak, are individually hand-painted. Local artisans will paint your “advertisement” onto the Lost Terminal becaks in order to complete the project. By advertising in Jun Kitazawa’s latest project—through collaborative art with a diverse range of people across countries and regions—you will be helping to manifest a new kind of society. We hope you will join us!
Title
Date
Location
Towada Art Center
Throughout Central Towada
Participant Requirements
– Individuals, groups, and organizations welcome (regardless of size)
– Application deadline: Thursday, January 31, 2019 23:55
– Ad Run Dates: Saturday April 13, 2019 – Sunday September 1, 2019
– Ad Area: Towada Art Center and Downtown Towada
Application Process
1. Please purchase an advertisement ticket on Peatix.com and send your advertisement’s text and design via the form.
2. We will contact you upon confirmation of your application.
3. After confirming your advertisement’s text and design, it will be sent to the local craftsmen in Indonesia.
4. Your ad will be debuted at the exhibition opening! (And all “advertisers” will receive an invitation to the exhibition!)
Vehicle Types and Ad Sizes: Capacity and Pricing
There are four types of vehicles!
Sepeda, Gerobak, Becak, and Andong!
SEPEDA – decorated bicycle with small text ad
5,000 yen / ad (limited to 20 spaces)
*1 Exhibition Invitation
GEROBAK – decorated tricycle with medium text ad
10,000 yen / ad (limited to 15 spaces)
*2 Exhibition Invitations
BECAK – decorated tricycle rickshaw with large text + illustration ad
30,000 yen / ad (limited to 12 spaces)
*5 Exhibition Invitations
ANDONG – decorated wagon with extra large text + illustration ad
100,000 yen / ad (limited to one space)
*10 Exhibition Invitations and an unlimited exhibition passport for the advertiser
Small text ad
Medium text ad
Large text ad + illustration
Extra large text ad + illustration | original illustration drawn on a 4-meter-long carriage.
Reference image: Indonesian “ANDONG” carriage
Sample Images
[Sample 1 – Individual Ad]
BECAK – decorated tricycle rickshaw with large text + illustration ad
Ad text: ‘Mt. Fuji’ (富士山)
Ad illustration: ‘Mt. Fuji scenery’
[Sample 2 – Group Ad]
BECAK – decorated tricycle rickshaw with large text + illustration ad
Ad text: TOWADA ART CENTER
Ad illustration: ‘Towada Art Center exterior’
Ad Info
– Ad text can include kanji, hiragana, katakana, and the latin alphabet. Text layout will be decided on by the artisans in Indonesia.
– Simple phrases like a product name, store name, or organization name will yield the best results.
– For illustrations, flat patterns are possible, but landscape scenery will look most authentic.
Individuals are More Than Welcome!
On the vehicles in Indonesia, one often comes across advertorial messages from their drivers in addition to ordinary ones.
For example, the word “LANTARAN” shown in the large text + illustration ad above means “so.” “So”? What does that mean? Words such as “MATAHARI” (sun) and “SEMANGAT” (fight) and other vehicle-specific words like “PELAN PELAN” (slowly) and “WIRA WIRI” (left right) are also often seen on these cycle rickshaws. If you are an individual who doesn’t have a store or company name to advertise, please consider submitting a “word advertisement.”
Notes
– This project is an experimental, collaborative art production that is based on the premise of advertising and is not intended to deliver the same results as normal advertisements.
– Ad spaces are first come first serve. If ad spaces are full, your application may be rejected.
– We will accept as many applications as possible, but if an application is deemed to be inappropriate, we may refuse it after informing the person who made the submission.
– Ads will be hand-painted by craftsmen in Indonesia and may not perfectly match the image you submit.
– The ownership of the work, including the advertisements, belongs to the artist. As an “advertiser” you are entitled to (1) your advertisement displayed on the artwork, and (2) your advertisement on public display in the city of Towada during the exhibition period.
– The number of ad spaces is subject to change.
– Advertisements will only be displayed during the exhibition period.
– Advertisements are part of the artwork and cannot be given back to the advertisers after the exhibition.
– The number of exhibition invitations given to advertisers is based on their advertisement size.
– Tickets purchased through Peatix.com are non-transferable.
After confirming the above notes, we hope that you will choose to join us in this exciting “advertising” project with artisans from afar.
How to Apply
Follow the link: Advertisers Wanted! Jun Kitazawa’s Latest Project — LOST TERMINAL
Please click here for more information on how to purchase a ticket.
Contact Info
Towada Art Center
Tel: +81(0)176-20-1127
info@towadaartcenter.com
Jun Kitazawa
Artist. Born in 1988 in Tokyo, Japan. Currently based in Yogyakarta.
Completed an M.F.A. from the Tokyo National University of Fine Arts and Music. President of of Jun Kitazawa Office Yakumo. Kitazawa conceptualizes ways to find and make meaning in a changing society using fieldwork in different countries and regions through collaborative efforts with people from diverse backgrounds. The realization of these efforts is in itself an attempt at artistic practice. Researcher at the Institute for Public Art (IPA) in Shanghai since 2013. Selected for 2016’s 30 Under 30 Asia: The Arts by Forbes. From April 2016 to March 2017, he went to Indonesia as a fellow of the Japan Foundation Asia Center.
Photo by CULTURE
